Fractional CMO & AI Advisor for Marine Companies

Leave The Competition In Your Wake.

Strategic digital marketing leadership and AI-powered automation for boat builders, brokers and marina operators who want to grow without the overhead.

Get your free digital audit See how it works
20+
Years Yacht Marketing Expertise
3x
Faster Content Output
15+
Marine Brands Served
∞
AI-Powered Scalability

The Problem

Your Marine Marketing Is Stuck.

For Builders

Your in-house marketer is drowning.

They're juggling dealer support, sales enablement, model launches and brand consistency. Strategy isn't happening. And your models launch like every other boat.

→You need CMO-level thinking without a $150K salary.
For Brokers

You're closing deals, not managing marketing.

Listings aren't getting attention. Social is a ghost town. You can't compete with larger brokerages — and prospecting is manual, with no automation or consistency.

→You need content and lead automation so you can focus on sales.
For Marina Ops

Seasonal chaos is killing your margins.

You need occupancy, but marketing takes bandwidth you don't have. Members disengage off-season. Competing platforms own your search results.

→You need marketing on autopilot so you can manage operations.

Solution — The Fractional CMO Model

Strategy Without the Overhead.

The best marketing leaders don't build empires. They deliver results.

RBYM's Fractional CMO model gives you senior-level strategy, hands-on execution, and AI-powered automation, without the cost or complexity of a full in-house team. We partner with you on your most complex marketing and growth challenges, in real time, for as long as it takes. Think of it as a complete marketing department, scaled on demand.

01→

Strategy Audit

We audit your brand, competitive position and marketing gaps. Where are you leaving money on the table?

2 Weeks
02→

Roadmap & Framework

Quarterly focus, messaging hierarchy, content pillars, channel strategy — your 90-day battle plan.

Quarterly Refresh
03→

Build & Automate

Using LLMs and AI tools we execute and automate. Most production runs on autopilot.

Ongoing Optimization
04→

Measure & Scale

Monthly performance reports, lead pipeline tracking, content ROI analysis. What gets measured gets improved.

Monthly Reporting
Book a free audit

Services

Built for Marine. Powered by AI.

Every service is designed for the marine industry — not adapted from generic marketing playbooks.

01

Fractional CMO

Strategic leadership, marketing roadmaps, launch planning, positioning and competitive analysis. For Builders who need direction, brokers who need growth strategy and marina ops scaling to new markets.

  • Quarterly strategy sessions
  • Marketing roadmaps
  • Launch frameworks
  • Brand consistency audits
02

Content Automation

AI-powered content production at 3× the speed of traditional teams. For any company drowning in content production.

  • Spec sheets → case studies
  • Listings → social posts
  • Blog research → articles
  • Auto-generated newsletters
03

Lead Generation

Conversions on autopilot with behavioral automation and nurture systems. For brokers needing pipeline, charter & marina ops needing bookings, builders needing dealer leads.

  • Qualification workflows
  • Behavioral email sequences
  • Social engagement automation
  • Seasonal campaign triggers
04

AI Advisor Bot

24/7 lead qualification trained on your brand and embedded on your site. For all marine companies, embedded on your website.

  • Custom AI chatbot
  • Lead qualification
  • Real-time market insights
  • CRM integration
05

Performance Tracking

Metrics that matter. Monthly reports built for stakeholders, not vanity dashboards.

  • Monthly performance reports
  • Lead pipeline tracking
  • Content ROI analysis
  • Competitive benchmarking
20+
Years in Yacht Marketing

About Romina

Where Yacht Marketing Expertise Meets the Age of AI.

I've spent 20+ years inside yacht marketing — launching models, managing broker networks across key markets, and building brands that command premium positioning in a fiercely competitive sector.

"I'm not your consultant. I'm not your agency. I'm your CMO — without the overhead."

Deep industry credibility & network + AI tooling + fractional pricing that actually works.

Work with Romina View Portfolio

Case Studies

How Marine Companies Grow With Fractional CMO + AI.

Featured

Superyachts Monaco

The Boutique Broker Who Beat Big Brokerages.

How one broker increase revenue and closed more deals using modern tools and lead nurture workflows.

5%
REVENUE
+50%
CA SALES LEADS
+15%
CA CHARTER LEADS
Read case study

AI Advisor

Meet Your CMO Advisor

Have a question about Fractional CMO Services? Our CMO Advisor Bot is trained on 20+ years of marine marketing experience and the latest cutting-edge strategies.

RB
CMO Advisor
Online
···
AI
Hello! I'm Romina's CMO Advisor — trained on 20+ years of marine marketing expertise. How can I help you today?
How does Fractional CMO pricing work? What services do you offer? Tell me about Romina How do I get started?

FAQ

Questions, Answered.

Common questions about Fractional CMO services, pricing and how engagements work.

Strategic marketing leadership, documented deliverables, AI-enhanced execution support, and ongoing accountability — tailored to the growth stage and goals of your marine business. Every engagement produces tangible assets: brand strategy, campaign frameworks, AI workflow recommendations and performance dashboards you keep.
Most clients see early signals — sharper messaging, faster content output and a filling pipeline — within the first 30–60 days, with compounding results across the first quarter.
Engagements are month-to-month and scoped to your goals. Pricing is by inquiry across three tiers — Foundation, Partner and Full Partner — so you only pay for the level of leadership and automation you need.
You get a senior marketing leader embedded in your business — strategy calls on a regular cadence, hands-on execution between sessions, and AI automations running in the background so production never stalls.
Absolutely. We frequently provide the senior strategy and AI tooling that lets your existing team or agency execute faster and with more focus.
An agency executes campaigns; a Fractional CMO owns the strategy, accountability and growth direction — then orchestrates execution (in-house, agency or AI) to deliver it, at a fraction of a full-time hire.
Most engagements kick off within one to two weeks of your audit, starting with a strategy sprint and the first automation workflows.
Boat builders, yacht and charter brokers, marina operators, and marine service brands — anyone marketing at the premium end of the water.
You keep every asset we build — strategy docs, frameworks, automations and dashboards — so the value compounds long after the engagement.
Book a free 40-minute audit. If a Fractional CMO isn't the right fit, we'll tell you — and point you toward what is.

Free Resource

Get the Fractional CMO Playbook.

The complete guide to hiring, deploying and maximising a Fractional CMO in the marine industry. Download free.

Download the CMO Playbook →

Pricing

Fractional CMO Pricing.

Flexible, scalable and transparent. All packages include AI-powered automation setup and management.

Starter

Foundation

For teams with execution capability who need senior strategic direction.

By Inquiry
Month-to-month engagements
  • Quarterly strategy sessions
  • Marketing roadmap & quarterly focus
  • Monthly performance report
  • AI automation setup (1 workflow)
  • Email: priority access
Inquire now
Most Popular

Partner

Embedded leadership plus AI-powered automation across content and lead gen.

By Inquiry
Month-to-month engagements
  • Everything in Foundation
  • Content automation (3 workflows)
  • Lead nurture sequences
  • Social media automation
  • AI Advisor Bot setup
  • Bi-weekly strategy calls
Inquire now
Scale

Full Partner

Full marketing department, activated overnight. Built for events and rapid scale.

By Inquiry
Month-to-month engagements
  • Everything in Partner
  • Full content pipeline automation
  • Team leadership & training
  • Events & boat show strategy
  • Custom AI development
  • Weekly calls + on-call access
Inquire now

Testimonials

What Marine Leaders Say.

“

Romina played an instrumental role in shaping how our company presents itself to the international market. From the outset, she brought a rare combination of strategic intelligence, creative flair, and disciplined execution. Her work directly elevated our profile across multiple platforms and created a more coherent, professional narrative for the SuperYachtsMonaco brand.

JE
Jim Evans
Managing Partner, SuperYachtsMonaco
“

Working with Romina has been one of the most enriching experiences of my career. Her wealth of knowledge and contacts among the international yachting industry gave us tranquility and confidence. She has paved the way for us in the digital world.

IA
Ione Astondoa
Owner, Astondoa Yachts
“

Romina singlehandedly put G Marine on the industry map, converting us from a small family-owned business to a boat dealership with worldwide recognition. The creation of the 'European Yacht Boutique' concept is largely in part to RB Yacht Marketing.

AG
Alberto Galante
President/CEO, G Marine Yacht Sales
“

She took my goals and vision and made them a reality. I received very positive feedback on our new website from clients and gained many businesses with our new online identity. I could not have chosen a better person for this.

JM
Javier Maldonado
Operations Director, YachtGala Galapagos

Let's Audit Your Marketing.

Book a free 40-minute CMO audit. We'll look at your current strategy, competitive position and biggest opportunities. No pitch. No pressure. Just honest feedback and a clear starting point.

Schedule your free audit Email Romina
Or download the Fractional CMO Playbook →

Newsletter

Monthly AI + Marine Marketing Tips.

Actionable insights, tool recommendations and automation shortcuts. First Wednesday of each month.

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